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GIBS in News

Why Media is Important?

For many Institutions and organizations, gaining positive and consistent coverage in the media can have an incredible impact on the work they do.

It can have a multiplier effect on the good work that groups are doing. If people know what you have achieved and what you do, they are more likely to support your group. The more support you get, the more likely you are to have a bigger impact.

  • It gets your message across to a wider audience.
  • It can help you target your message to the people you want to hear it.
  • It provides free publicity and exposure for not only your news, announcement, event or request – but for your group or organisation as well.
  • It can help establish your group as "legitimate", and its activities as important or notable.
  • It can increase your profile among the general public.
  • It increases your profile among decision makers and VIPs.
  • It can sway opinions.

GIBS is in news for many constructive reasons like – Corporate Social Responsibility activities, Institutional Building, Placement Activities, Cultural Activities, Sports Activities, etc.,


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